Not so dirty….

11/01/2009

Last week, when some Halloween monsters joined us instead of our colleagues, we learned how to prototype. The class started with few videos and then it moved to both individual and group exercises.

What stroked me was the fact that what we discussed involved elements of brainstorming, and we had a look at earlier.  Before by  prototyping I understood making tangible object, not a though or observation process.

postits-721188

After doing couple of exercises, I noticed one part is missing in this prototyping theorem. It’s the element of trust. All of us we know, that in any team are stronger and weaker individuals, and I find it extremely important for all the team members not to be afraid of talking about their ideas and opinions.

This was the excercise with designing lift buttons that helped me to understand this. We were asked to communicate in different than verbal ways, or with having our eyes closed. Things like that very often take us out of our comfort zone and usually this is the moment that we show how comfortable we feel in a group.

For the lift experiment I worked with Cynthia, what was pretty funny. Two of us- stubborn individuals, we knew what we want the prototype to look like from the start, so all the following communication exercises only made us more confused.

That was one more pleasant and brain draining afternoon.

 

Some highlights/reflections’ on Friday class:

Storytelling seems to be the most efficient way of grabbing the attention of the audience. Using people’s emotions to deliver the message one more time has proven to be very successful.

On Friday class, we have seen some examples of different storytelling. It turned out that some of the people in class would pay to know what will happen to a bear chased by lioness in one of the movies we have seen.

I think that storytelling is so successful, because it engages our imagination and almost forces us to follow it. As we follow any story, we become more and more curious and cannot wait until the end. Storytelling wakes up a sympathetic person in each one of us and we personify with the individual that the story is telling us about.

While following the examples of storytelling that Corrine posted, I have come up with some ideas for our own project.  As we want to do something sustainable, it seems reasonable to engage our audience in some other than just visual way. Storytelling makes you think about a certain problem repeatedly and does not allow you to forget about particular problem, good story can create new needs. Therefore, would be perfectfor us to use it to make our target audience aware of our product.

Tim Brown video that we watched during second half of the class has opened my eyes for the importance of innovation in industries, where I did not consider it as necessity. Taking us, trough design thinking process and giving examples of some successful innovative products for hospital reminded us of the constant need for evolution and development. Personally, I think that listening to successful entrepreneur is very important to raise self-confidence. The way Tim Brown spoken about innovation and inspirations, and developing ideas made the subject seem very easy and approachable for any passionate person.

At the end of the class we made impossible possible.  During special exercise, we had to come up with the weirdest mix of brands and products. “My Little Pony Butcher” have won the contest.

Customization&Recycling

Go-green shoes, made of recycled rubber and canvas with supplied markers/photo pockets  to pimp-it-up yourself.

dejavuing vu jade

09/24/2009

On Friday 18th we have been asked to conduct the survey that would help us to find people footwear needs. Divided into teams of 3s and 4s (as not to look to weird running around and asking questions alone) we went out on the campus looking for people who would be willing to spend few moments and answer 5 questions. For the group that I have been with these come as follows:

A Why did you wear this particular pair of shoes today?

What do like about this pair of shoes?

What do you dislike about this pair of shoes?

Do you walk a lot?

Do you shop more for style or for functionality of your shoes?

Initially the answers we got were not a surprise for me, but after I gave it a deeper thought it all started to make sense. I will explain it in a moment but before I wanted mention two of the stories we found out during that survey.

Karen , who studied  nursing, when asked why she worn that particular pair of shoes that Friday said that it supposed to be a “Pocahontas theme” ,adding next, that she thought it  was going to rain. She really liked the fact that she could customize her mass-produced shoes just by adding feathers. Shoes that she was wearing were form Primark and Karen admitted that they were poor quality. The sole was very thin, what made them very uncomfortable at times as well as easily worn out. Karen walks a lot, but also cycles. For her the style was the main shopping factor. She didn’t really put as much attention to quality or durability of her shoes.

Polen, who was older than any other participant in our survey, emphasized how comfortable her shoes were, and that working as a nurse, what she needs is footwear, that is more functional than trendy. Therefore her profession was actually driving her choice of footwear. As she stands and walks a lot her preference towards shoes shifted from stylish to comfortable. She admitted that she regrets the fact, that when getting older she had to forget about fashion and often choose footwear that is maybe not so appropriate for her age (mentioned this she shown pair of Converse trainers she was wearing).

I think that questions that we asked were short and strict. Answer to each question could be as long as one or two words long, depending on the person and his/her willingness to cooperate with us. Initially I considered a problem how biased they where –  we knew the answers that we will get before we even asked anything. However, these questions delivered predicted answers,  they also allowed us to name needs, that we didn’t think of  before. And all of a sudden it seemed magical how such an easy questions asked to people who weren’t very talkative (neither we were trying to stress them too much by asking questions that were not on the list) can help to find a solution for complex task.

Being nice may help a lot, when conducting survey like that. Funny thing is that I fully realized about it today when standing in the que I started talking with a girl next to me. Being nice I complimented on the coat she was wearing and to my surprsie- she told me its story. It seems like a vu jade to me…

Going back to our that trial shoe survey, I think that it is important to have smaller groups of surveyors. One may look weird, agree, but groups of 3s and 4s are like hunters. They surround a prey and force questions on it. It is obvious, that if you are being asked by a group of 3 to take part in a survey it doesn’t matter how friendly they will be, you will feel as you are being pushed against the wall. I think that groups of 2 would be perfect- one person can ask the questions, the other one write down the answers.

Hello world!

09/20/2009

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