This was first apprentice challenge. We hosted two entrepreneurs who were working on setting up new-dimensional music television for unsigned bands. After listening to their brief, about their business idea, we needed to come up with the ideas for them on how to reach their desired audience.

My group pitch didn’t go well- maybe because I was the only one who seemed to truly enjoy the subject. I delivered our talk in the way, that I thought was the best- just a normal talk, without any other forms of formal presentations, as I thought that our guests were really casual and laid back people, ones who understood young people, their needs and informal ways of communication.

My judgement turned up to be wrong (not for the first time;] and probably not the last) and I learnt that maybe it is better to do the things the way others do it and the way that is widely accepted and recognized.

The last thing that I would like to say about our guests is that they don’t know the market they are targeting. Without that knowledge, without identifying with their audience there is no sparkle in this business…How do I know it? We suggested to them to cooperate with free music magazines available widely in pubs, clubs etc…places that promote not widely know artists. They asked me if I meant Big Issue..:( What I meant was Sup Magazine, Vice etc. The last one have shaped music taste in young generation for a very long time. Although it is available in the UK for free, in Poland readers have to pay for it. Besides those magazines there is also Don’t Panic given out to clubbers after leaving the venues….

I don’t want to sound like I am to self-confident but grmTv has a lot of homework to do before they launch….

and to make the atmosphere a bit nicer a little bit of music – at the time I heard it for a first time, unsigned:


The Apprentice Challenges that we have taken part in recently has been a very nice experience. The task is to listen to the company brief, brainstorm in groups and then present our ideas to develop that business to entrepreneurs that have before presented the brief for the business.

What I must say, that this is not so easy as it might seem. Given a brief about the company, that we have to work on, we need to analyze the business forgetting about our personal views, likes and dislikes and come up with the idea of improving/restructuring/searching for new channels/or just marketing communication and customer relations maintenance.

Working in a group can help to explore some new ideas, look at the subject from different angles and it’s a different way of networking and socializing, as one gets to know the rest of the group better.

Although last friday I was really absent-minded (sorry for that, but pls appreciate my honesty), I truly enjoyed working with people form other group- Tales Upon Thames (as Cindy and Me we initially thought that Cristine and Yoon were not coming for the class, what later turned wrong).

Working in a different group is like a breath of fresh air. You need to build your relationship with the group members one and establish your role one more time. You learn other people, as you listen to them and join the brainstorming session with the group.

Very rewarding. Great atmosphere. And STUFF seems to be a  really interesting business, that was, at least for me,worth analysing and contemplating on.

…And just one more thing- it’s really good that we can have a look at various businesses from different backgrounds. personally, although my orientation is fashion, I am very interested in how creative business work and where ideas to run them come from. This apprentice challenges are as far one of most interesting parts of the course.

As much as I don’t like to give in to all these rules and do what I am told to do, I decided to post all my notes for the blog that I have done on the side some time ago…

Therefore the first entry for today will be for last weeks’ class. The following ones will talk about what has happened during the classes in the past- and this won’t necessarily be in chronological order. Let’s go…

work it….


Last Friday we had a talk by people from Young Enterprise. We have registered on-line and now, officially we had started running our businesses. Few more weeks and we will have business bank accounts, cash statements p_445206and we will be deep into the game…For now, Friday talk has created some confusion but also give us a bit of hope.

Firstly, I think that everyone was happy to hear that we actually do not have to put out all the capital for the companies by ourselves. We will have shares that we have to sell, and which (happily) are un-resalable. However, we are not able to get sponsorships for our businesses. We can try to get grants, etc, but we are not able to get someone to charitably sponsor our activities. It made me a bit sad;  Pika has already started planning activities that would lead to raising more starting capital. Now we have to change the plans and the way of thinking about it too. Obviously, this is to be done, but it will need some additional, to what we put in already, effort.

Secondly, we have found out that we can try and make another kind than bank only transactions. We can use cash, PayPal or other ways. The primary concern was not as we thought a liability disclosure, but the fear from Young Enterprise, that we can miss some of the transactions on our financial statements.

So…as it has all legally started now, as we are registered with Young Enterprise, the future looks a bit terrifying, but at the same time I have hope- we can make it, and….we could be good in it. Let’s get to work then… and make this thing moving…


Let me introduce you to pika….